While the NFL kicked off its season this weekend, one movie was not bothered by the supposed male masses staying away from theaters: Resident Evil: Afterlife 3-D. The Milla Jovovich-led film earned more than four times the second place film domestically and took in more than $70 mm worldwide this weekend. Stellar and impressive numbers in nearly any circumstance. That is not necessarily the big news though.
What is of greater intrigue is that there will be a fifth film installment in the franchise. Even that, in and of itself, is not the biggest deal. What is different, however, is that the film is likely to be drawn up by twitter fans. Yes, that’s right, the social media buzzsaw will be a key contributor to the potential new film, says star Jovovich. Via THR:
“This new ‘Resident Evil’ is the first one to ever open at No. 1 worldwide. It’s the biggest movie in the franchise,” star Milla Jovovich said to Vulture. “So we’re definitely going to make another one.”
Ideas for the next installment may come from suggestions on Twitter, the actress said, adding “it’s probably going to be one of the first movies where we really talk to fans to see what they want, and what characters they want to see. It’s going to be a more interactive process.”
This proves not only the power of twitter and social media (as if you needing further convincing), but also could lead to an ingenious marketing and idea generation for not only this film but Hollywood in general. Keep an eye out for this developing story idea as it will be highly interesting to see where not only Resident Evil goes from here, but the possibility of Tinseltown really opening up their ideas to the masses. Intriguing indeed.