Posted on 31 March 2014.
‘Captain America: The Winter Soldier’ Preview
The Marvel comic to superhero film universe is certainly one of, if not the, biggest and most valuable film franchises ever to grace the screen. Their oeuvre spans The Hulk to Iron Man to The Avengers, and includes Captain America. Chris Evans, the lead in Captain America: The First Avenger, recently announced a possible desire to leave acting behind in the not too distant future – after he finishes his Marvel contract, which is set to include a few more movies. For Captain America: The Winter Soldier, he returns to fight bad guys in another epic action saga.
Three years ago Captain America was one of the best reviewed, but perhaps not the most successful at the box office, of the recent Marvel films fed to the public. In my eyes, the film was decent, solid for what it was, but nothing worth remembering. The First Avenger movie earned $176m domestic against a $140m budget, although it recouped big biz overseas banking another $193m for $370m worldwide. That sounds great until you compare it to The Avengers, which bankrolled a whopping $623m domestic and $1.5b worldwide. Captain America’s first film stands at #7 in earnings for Marvel’s movies, not bad you’d think, but out of only 8 pics in the current universe, it had to be viewed as a bit disappointing. So, what will become of The Winter Soldier set to debut this week?
Cappy Flexin’ in the intersection
Fortunately, the film is off to a fast start internationally, having earned $75m at the turnstiles already. The Winter Solider, which pits Captain’s Steve Rogers against Soviet forces (and isn’t Russia vs. America all the rage again for the first time in 30 years?), could be bigger this time around. The storyline is one thing, but adding Scarlett Johannson’s sexy Black Widow appeal straight from the Avengers to the top line and introducing Anthony Mackie’s Falcon to the universe should broaden the appeal. This time around, The Winter Soldier should see greater returns with the marketplace clamoring for this type of action.
Samuel Jackson’s Nick Fury and Robert Redford’s legendary acting street-cred add the possibility of a few older ticket buyers and crossover appeal. Reviews aren’t bound to do much damage one way or another, as they didn’t really boost the first film much as it was. Inflation in ticket prices and more IMAX opportunities should lead to greater grosses, we shall see. If you are partaking in the film, enjoy it to the fullest and feel free to report back on your thoughts.