Extreme Celebrity Shaun White Kicks It Up a Notch With Stride “Mintacular” Chewing Gum
Hey guys, today we have something a little bit different for you. You know Shaun White. Yeah, he’s the lovable, shaggy-haired “Flying Tomato” who has won Olympic and ESPN X-Game Gold medals, the guy who has hilariously sent up himself in past videos and endorsements…well, here he has one upped himself, by endorsing a new sports chewing gum – Stride “Mintacular”.
Stride is the brand; Mintacular in the flavor. Simple enough in premise, but how do you make a gum stand out? Pitch it to a new audience. One of extreme sports enthusiasts, where participants are thinking outside of the box, and where George Clooney doesn’t stand a chance against Tony Hawk. So, you go and grab one of the biggest names in the industry, snowboarding and skateboarding aficionado Shaun White. Then, you find a product that almost everyone uses and that has a few “revolutionary” benefits…it’s a sports gum, with a minty taste. Finally, you put together a laugh-inducing, tongue in cheek video, with a little behind the scenes peek into the process of marketing a great new product. Ultimately, you give it to the end user – us – to see if we like it.
Stride’s Mintacular. It is a revolution in sports gum. New taste, new attitude and a whole new world for extreme sports heads – or just for us – whenever we want to give ourselves a little kick in the pants and fresh breath to boot. This is celebrity gum at it’s finest. Check out the video and then look for the teal gum packaging with the big “S”, next time you are at your local bodega. Enjoy!
This post has been sponsored by Stride, but the thoughts are The Film Nest’s.