Jeremy Piven is one of those actors who have lived off his recent typecasting. His snake-like, arrogant, deceiving characters have now been synonymous with his recent roles. Piven has always made me laugh with this type of role, but he is also one of those few actors that could easily break from this part and succeed at something else. His arrogant characters range from Dean Gordon “Cheese” Pritchard from Old School (the first time I was really exposed to him), Buddy “Aces” Israel from Smokin’ Aces and a brief voice-cameo as Agent Harv from Cars. Of course his ultimate claim to fame would be Ari Gold from “Entourage,” the wise-cracking talent agent of Vinny Chase (Adrian Grenier). He continues this typecast trend (and with good cause) with The Goods: Live Hard, Sell Hard, one of his few headlining roles.

All it takes is a dismissive look from Piven to garner a laugh.

Piven stars as Ron Ready, a shady used car salesman who makes a living by liquidating cars for dealerships. He is accompanied by his “team,” comprised of Ving Rhames (Pulp Fiction), Kathryn Helms (Step Brothers) and David Koechner (The Comebacks).  While at a strip club with his posse, he receives a phone call from a struggling dealership looking for help selling cars for a big Fourth of July weekend. He approaches the head of the dealership (James Brolin) and guarantees he will sell every car on the lot. He is told the task is impossible, but Ready and his team are determined to do it. Assisting him is the dealership’s sales team consisting of Ken Jeong (The Hangover) and Ed Helms (The Hangover). With the help of Ron’s bizarre selling tactics, the dealership hopes to land the jackpot for Fourth of July.

Craig Robinson (Zach and Miri Make a Porno) and Will Ferrell (Land of the Lost) will make cameos.  The Goods is directed by Neal Brennan, one of the writers and directors from “Chappelle’s Show.” Andy Stock and Rick Stempson wrote the screenplay and both collaborated on a straight-to-video film titled Balls Out: Gary the Tennis Coach. I guess they like colons.

No film would be complete without the 'The Right Stuff' shot.

Despite the praise I’ve given Piven, this movie looks terrible.  I have zero interest in seeing this and it looks like the perfect dumb comedy people see and then tell you how funny it was. Much like Talladega Nights: The Balled of Ricky Bobby or Anchorman: The Legend of Ron Burgundy. It’s not heard to draw the comparisons, just look for the colon in the titles. I’m sure The Goods will be quite the opposite of what its title proclaims.

The Goods: Live Hard, Sell Hard opens August 14th.